Reachers
Influencer marketing agency

The right creators for your brand.

We match brands with creators across every category we cover, at whatever size the campaign calls for. Then we run the whole thing in one place, with the data open to your team from day one.

Book a 30-min call See how it works
0+Campaigns delivered
0Repeat collaborations
0Countries delivered in
Featured in EU-Startups Outsourcing Today Money Buzz Revista Cariere
The honest version

Creator marketing
is an admin job. Until all of it
runs in one place.

creators_final_v4.xlsx
Campaign group · 14
“sorry can we move the deadline again?”
Instagram · Requests
“hey! what’s the rate for a reel?”
Re: Re: Fwd: approvals
contract_FINAL_v6.pdf
Assets / final / final2
3 deliverables overdue
Ten creators, ten rates
Reachers · Campaign workspace Live Soda launch Q3
Campaign spend4 creators active
€18,400
Committed this quarter, across 3 running campaigns
JanFebMarAprMayJunJulAug
Deliverables2 due Thu
14
Assets in production this week
Lifestyle · 52kReel + 3 statics
Fashion · 88kTry-on Reel
Active creators4 booked
LI Lifestyle · 52kDelivered €1,400
FI Fitness · 47kIn review €1,850
FA Fashion · 88kFilming this week €2,200
Campaign reachpaid + organic
1.94M
Paid distribution carried 71% of it
Cost per asset90 days
€48
Blended across every channel this quarter
Instagram€41
TikTok€36
Meta Ads€54
Repeat raterolling 12 months
75%
Brands who book the same creator again
Rebooked9
One campaign3
Campaign history12 completed · 9 repeat bookings
GV Gravel & Vine · Spring drop2 Reels, 1 carousel · 412k reach · renewed €1,850
MC Maison Cote · Gifting1 Reel, 4 statics · 268k reach · renewed €1,200
01  ·  Matching brands and creators

Reach is easy
to buy. Fit is the work.

We start from the brief and work outwards. Every creator is scored on audience overlap, engagement quality, content style and brand safety, so the shortlist your team sees is already argued for.

Brief in

Organic soda · summer range

18–34Romania4 flavoursInstagram + TikTok
Categories we cast in
LuxuryBeautyFashionJewelleryFitness Food & drinkTravelHospitalityConsumer tech E-commerceHomeFinance
Sized to the brief
NanoTight communities, high trust, low cost per engagement
MicroThe working core of most campaigns we run
MidReach without losing the creator's own voice
MacroLaunch moments and brand-level visibility

Casting mixes tiers deliberately. A launch and an always-on programme rarely want the same shape of roster.

Lifestyle · 52kBucharest, RO 94
Audience match81%
Engagement6.2%
Est. reach112k
Brand safetyCleared
Everyday Repeat €1,400
Fitness · 47kCluj, RO 91
Audience match78%
Engagement5.4%
Est. reach168k
Brand safetyCleared
Training Whitelisting €1,850
Fashion · 88kBucharest, RO 88
Audience match72%
Engagement4.8%
Est. reach241k
Brand safetyCleared
Try-on Video €2,200
Food & drink · 61kTimișoara, RO 86
Audience match69%
Engagement7.1%
Est. reach96k
Brand safetyCleared
Recipe UGC €980

Illustrative profiles. Named creators, full metrics and rate cards are shared on the call under NDA.

02  ·  Making the content

Creator authenticity.
Brand-level production.

Some campaigns need a phone in a real kitchen. Others need a lit set, a crew and a colourist. Most need both, from the same brief, cut to look like it belongs on the platform it runs on. A shoot day is planned so the footage covers every placement the campaign has to fill.

Creator-native
Filmed at home, on a phoneReal light, real room, no crew
Studio
Controlled product captureOne master frame, colour-checked
Editorial
Campaign photographyFor site, retail and press
On set
Direction, crew and lightingWhen the brief needs more than a phone
In context
The product where it's actually usedLifestyle coverage from the same shoot
Creative directionCastingPhotography VideoCreator-native contentUGC Studio productionEditingPost & colour Campaign assetsCreative variations
03  ·  One brief, every creator, every channel

Across categories,
not just one niche.

Pick a category to see the brief we ran, the creator cast for it, and exactly what each platform received. We cast across luxury, beauty, fashion, jewellery, food and drink, consumer tech, e-commerce, fitness, travel, hospitality, home and finance. Five examples are shown here.

BrandFine jewellery, 6 SKUsIndependent atelier moving into e-commerce.
CastingOne creator, one filming dayHer flat, her hands, our brief and shot list.
OutputFour channels coveredEach cut to suit where it ran, from one filming day.
LiveFirst delivery in 6 daysAds running before the second shoot was booked.
Creator on this brief Jewellery · 41k followers 76% of her audience is women 25–40 already shopping for gifts. That number decided the casting, well before reach did.
Instagram

Reels carry the gifting story. The feed carries the macro detail people zoom into before they spend.

9:16 Reel4:5 FeedStory
TikTok

Layering and unboxing demos, filmed vertically, no brand voiceover over the top.

9:16 NativeSpark Ad
Meta Ads

Flat lays into cold traffic. Worn shots switch in once someone has seen a product page.

1:1 Static4:5 Carousel
LinkedIn

The workshop and craft story, pointed at department store and stockist buyers.

16:9 BannerArticle
BrandContemporary womenswear, 12 SKUsA seasonal drop with a hard launch date.
CastingTwo creators, one lookbook dayOne studio pass, one filmed at home.
OutputEvery SKU coveredEach product given its own creator and its own angle.
LiveFirst delivery in 7 daysPaid social live on drop day.
Creator on this brief Fashion · 88k followers Her try-on format already outperforms studio lookbook content in this category, so the brief was written around it rather than against it.
Instagram

Try-on Reels do the selling. The lookbook frames hold the grid together underneath them.

9:16 Reel4:5 FeedStory
TikTok

Get-ready and styling cuts, three outfits a clip, filmed on a phone at home.

9:16 NativeSpark Ad
Meta Ads

Flat lays for prospecting. Try-on stills for anyone who reached a product page and left.

1:1 Static4:5 Carousel
LinkedIn

Wholesale and press positioning, aimed at buyers planning next season.

16:9 BannerArticle
BrandPremium skincare, 1 SKUA single hero serum carrying the whole quarter.
CastingOne creator plus a product dayRoutine footage and clean pack shots together.
OutputRoutine-led, not scriptedContent that reads as her own, in her own bathroom.
LiveFirst delivery in 48 hoursThe fastest category we run, by some distance.
Creator on this brief Skincare · 34k followers A small account with a routine-led feed. Her saves per post run roughly triple the category average, which is what we cast for in skincare.
Instagram

Routine Reels build the habit story. The hero frame gives the grid something to sit on.

9:16 Reel4:5 FeedStory
TikTok

Texture close-ups and honest first-use reactions, filmed without a script in hand.

9:16 NativeSpark Ad
Meta Ads

Flat lay statics cold. Benefit carousels once someone has watched most of a Reel.

1:1 Static4:5 Carousel
LinkedIn

Launch and stockist announcements written for retail buyers and trade press.

16:9 BannerArticle
BrandSpeciality coffee, 4 SKUsDirect-to-consumer subscription, plus wholesale.
CastingOne creator, his own kitchenFilmed on a phone, no studio and no crew.
OutputBrew guides and pack shotsEducation first, product placement second.
LiveFirst delivery in 5 daysTimed to a restock rather than a campaign.
Creator on this brief Food & drink · 61k followers A home-kitchen creator with no studio access. The brief was written so every shot could be filmed on a phone in his own flat.
Instagram

Brew-guide Reels shot in a real kitchen, with the packaging frame the grid needs beside them.

9:16 Reel4:5 FeedStory
TikTok

Taste reaction inside the first second. No intro, no logo card, straight into it.

9:16 NativeSpark Ad
Meta Ads

Pantry flat lays for cold traffic. Recipe carousels for anyone who has ordered once.

1:1 Static4:5 Carousel
LinkedIn

Sourcing and supply story, written for cafe groups and hospitality buyers.

16:9 BannerArticle
BrandAudio hardware, 2 SKUsA headphone launch into a crowded category.
CastingOne reviewer, one desk setupTalking head plus controlled product frames.
OutputSpec-led review contentDepth over volume, for an audience already comparing.
LiveFirst delivery in 6 daysLive before the first competing launch.
Creator on this brief Consumer tech · 134k followers A reviewer whose audience arrives already comparing specs, which is why his script opens on the one spec that actually separates this product.
Instagram

Spec-led Reels with clean product frames behind them, so the grid still reads as a brand.

9:16 Reel4:5 FeedStory
TikTok

Hands-on demo, one feature per clip, filmed at the desk people will actually use it at.

9:16 NativeSpark Ad
Meta Ads

Desk flat lays cold. Spec comparison carousels for traffic that already bounced once.

1:1 Static4:5 Carousel
LinkedIn

Bulk and procurement angle, aimed at IT buyers and office fit-out specifiers.

16:9 BannerArticle
04  ·  Distribution

Don't stop at the
creator's followers.

A good creator asset is worth far more than one organic post. The same content runs on the brand's own channels and behind media budget, where it keeps working long after the creator's feed has moved on.

Organic
Creator InstagramReel + Story
Creator TikTokNative cut
Brand InstagramGrid + Story
Brand TikTokRepost + Spark
One creator asset Filmed once Cut for every placement it needs to run in
Paid & owned
Meta AdsWhitelisted
TikTok AdsSpark Ads
YouTubeShorts + pre-roll
Site & eCommercePDP + hero
Step one

The brief lands.

An organic soda brand is launching four summer flavours in Romania, aimed at 18–34s, on Instagram and TikTok.

4Flavours
2Platforms
Q3Window
01 / 06
Campaign brief

Organic soda · summer range

18–34Romania4 flavoursIG + TikTok
Step two

Casting the brief,
not a follower count.

Scored on audience overlap, engagement quality and brand safety, then narrowed to a shortlist your team signs off before anything is booked.

4Categories
Nano–macroTiers mixed
YoursFinal approval
02 / 06
Step three

One shoot day,
two kinds of footage.

Creator-native content filmed where people actually drink it, plus a controlled product pass on our set. Same brief, same colour, same campaign.

1Shoot day
2Setups
48hTo first cut
03 / 06
Step four

Cut for where
it actually runs.

Every deliverable edited for the format its platform rewards, plus the variations paid media needs to keep testing without a reshoot.

4Formats
Organicand paid
RightsCleared upfront
04 / 06
Step five

It runs everywhere
it should run.

Creator channels first, then the brand's own feeds, then behind media budget where the winning cuts get more spend and the rest get cut.

8Channels
71%Reach from paid
1.94MTotal reach
05 / 06
Organic
InstagramCreator TikTokCreator InstagramBrand YouTubeBrand
Paid
Meta AdsWhitelisted TikTok AdsSpark Site & PDPOwned RetargetingAudiences
Step six

Your team sees
all of it, live.

Every creator, deliverable, fee and result in one place, so the next campaign starts from evidence instead of a group chat.

42Delivered
€48Cost per asset
9/12Rebooked
06 / 06
Reach1.94MPaid + organic
Assets42All formats
Cost / asset€48Blended
Rebooked9Of 12 creators

Campaign shown is an illustrative worked example.

05  ·  How we sit with your team

We work with your
marketing team,
not instead of it.

Strategy, brand and final approval stay with you. Everything that turns those decisions into published content sits with us.

Stays with you Your marketing team Strategy, brand, budget and final approvals
Creator sourcing
Negotiation
Contracts
Production
Content
Rights & usage
Distribution
Reporting
06  ·  The intelligence layer

Open by default,
modelled like BI.

This is how we run your campaign, and your team is inside it from the first day. Spend, casting rationale, deliverable status and channel performance sit in one place, live, at whatever depth the person looking needs.

CreatorRepeat rateCost / 1k reachVerdict
Lifestyle · 52k3 campaigns 88% €2.10 Book again
Food & drink · 61k2 campaigns 74% €2.60 Book again
Fitness · 47k2 campaigns 51% €3.90 Test again
Fashion · 88k1 campaign 23% €6.40 Reach only

Reach alone made Fashion look like the best buy. Cost per thousand people actually reached put it last.

ChannelShare of spendCost / assetEfficiency
TikTokorganic + paid 28% €36 Above index
Instagramorganic + paid 41% €41 Above index
Meta Adspaid only 23% €54 At index
YouTubeorganic only 8% €77 Below index

Same creative, four channels, a spread of more than two to one on cost per asset. Budget moves the following month.

LIFFIT FASF&D Lifestyle — 34% 61% 19% Fitness 34% — 12% 28% Fashion 61% 12% — 9% Food & drink 19% 28% 9% —

Lifestyle and Fashion share 61% of their audience. Booking both is paying twice to reach the same people, which is the kind of thing a follower count will never tell you.

Concept interface. This is the workspace we're building around how we already run campaigns. Brand names and figures shown are illustrative.

07  ·  Selected work

What it looks like
when it runs.

Beauty · product launch A launch carried
by the right cast

A single hero SKU carried by routine-led creator content and a controlled product pass.

48hTo first cut
1.94MReach
RenewedNext quarter
Fitness · always-on A roster that never
goes quiet

Rotating creators producing continuously instead of one-off drops.

6Creators
MonthlyCadence
Consumer tech · launch Depth over
volume

Review-led creators whose audiences arrive already comparing specs.

6 daysTo live
Spec-ledCreator cast
Food & hospitality Filmed in a real kitchen,
run as paid media

Home-kitchen creators, phone-shot, then pushed far past their own following.

5 daysTo first delivery
331kReach
71%Reach from paid

Worked examples based on how we structure campaigns. Named client work is available under NDA.

The network

Connected to brands such as

0+Campaigns deliveredAcross the Reachers network
0Categories cast inLuxury through e-commerce
0Repeat collaborationsBrands who book a creator twice
0Countries delivered inAcross the EU and UK
Start here

Send us
the brief.

Tell us what you're launching and who it's for. We'll come back with creators, a production plan and a number.

Book a 30-min call Send an email

Reply within 24h · No obligation · Bucharest, Romania